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Soda politics : taking on big soda (and winning)

Author: Marion Nestle
Publisher: Oxford [UK] : Oxford University Press, [2015] ©2015
Edition/Format:   Print book : EnglishView all editions and formats
How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marion Nestle
ISBN: 9780190263430 0190263431
OCLC Number: 907657597
Description: xii, 508 pages : illustrations ; 25 cm
Contents: Foreword / Mark Bittman --
What is soda?: Why advocacy is needed --
Sodas and health --
The soda industry and how it works --
Targeting children --
Targeting minorities and the poor --
"Softball" marketing tactics: Recruiting allies, co-opting critics --
More "softball" tactics: Mitigating environmental damage --
"Hardball" tactics: Defending turf, attacking critics --
Advocacy: Soda caps, taxes, and more --
Appendix 1: The principal U.S. groups advocating for healthier beverage choices --
Appendix 2: National, state, and local campaigns to reduce soda consumption: Selected U.S. examples --
Appendix 3: A bibliographic note on sources.
Responsibility: Marion Nestle.


Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into  Read more...
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comprehensive ... Talha Khan Burki, The Lancet I highly recommend the book to readers interested in the how and why of soda consumption and health advocacy, and in food marketing in general. * Nadia Read more...

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